Archive for November, 2008

Look After your Planet!

admin | November 30th, 2008 | solar power energy

Look After Your Planet!

It seems that nearly every day we hear something about Global Warming. Australia’s drought is now the worst in our history. Intense storm cells lashing parts of South East Queensland, frequent Category 4 and 5 tropical storms worldwide, fierce bushfires, melting glaziers, flooding, the list goes on. With the ever increasing threat of global warming, we need to know how we can look after the planet as it is the only one we have. If we don’t make changes now, what hope will our young children have for their future on this planet?
Electricity causes 35 per cent of Australia’s greenhouse pollution which makes it the biggest single source of Australia’s greenhouse pollution.
Here are a few tips on what we can do to help cool our planet.

Switch off the TV, VCR, microwave and stereo at the power point instead of leaving them in stand-by power mode.

Purchase appliances with the highest Energy Star rating.

Run air-conditioning units only when needed and adjust the temperature control to 25 degrees.

Defrost the freezer regularly and set the temperature to -18°C.

Only use your dishwasher when it is full.

Consider solar lighting for your porch and garden.
Decorative solar garden lights are now available in inexpensive kits.

Dry washing on a clothesline. Your clothes will smell fresh, look better and wear longer.

Replace light bulbs with compact fluorescents. They provide just as much light and they use 75 per cent less power.

Install movement sensors in outdoor areas, they provide security while saving money and energy.

Turn off your hot water system when you go on holidays.

Switch off the light when you leave the room.

Greenpeace believes the problem that we face is that the burning of fossil fuels (coal, oil and gas) for energy, which is changing the climate. The fossil fuel industry is resisting change, funneling millions of dollars into advertising and campaigns to oppose global warming solutions.
What’s worse, our governments are listening to them!
Climate change is caused by human activity; it is the warming of our planet. It’s the worst environmental and economic problem we face today. Most scientists and governments around the world now agree that climate change will damage or destroy many natural ecosystems and human communities.
Our atmosphere is made up of a balanced blanket of gases. The gas blanket traps in the earth’s heat and sustains life on earth. This is known as the greenhouse effect. Industrial activities create more greenhouse gases, disrupting the natural balance and increasing greenhouse warming.
It’s like we’re putting a thicker blanket over the planet, causing it to overheat.
Our greenhouse gas pollution comes from burning coal and gas to make energy. Deforestation also releases large amounts of greenhouse gases into the atmosphere. After that, changes in our climate may become rapid, unpredictable and irreversible.
Coal provides nearly 90 per cent of Australia’s electricity and is also destroying the environment. Coal use also causes significant health problems. Studies around the world show worrying incidences of asthma, lung diseases and cancers. We must stop our use of coal powered electricity! Clean, renewable energy is the solution to climate change and to a better planet.
Just as we rely on coal in Australia, we feed other countries in our region. We export about three times as much coal as we currently use. The Newcastle port has more coal leaving from there every day than our entire country uses.

The world relies on crude oil and it’s running out!
The world’s transportation and commercial industries rely heavily on oil. Unfortunately, in recent years, we’ve been consuming much more oil than we’ve been discovering. Some scientists are suggesting that the Earth may have reached its peak oil.
“Peak oil” is the point at which we consume more petroleum per year than we produce, and when peak oil happens worldwide, it will no longer be worth the time or money it takes to find new oil reserves. Some people believe there will be a war as the result of a battle to gain control over the world’s last oil reserves. Saudi Arabia possesses both the world’s largest oil reserves and produces the largest amount of the world’s oil. The Middle East has about 50 per cent of the known remaining world oil reserves.
The truth is, peak oil could affect you more than you realize. The average Australian consumes six and a half litres of oil every day, three quarters of that is being used for transportation.
Australia passed peak oil as a nation in 2000, and now imports 30% of all its oil. By 2010, it’s estimated that that figure will be closer to 50%.
It’s hard to say exactly what will happen once peak oil hits across the globe. Some scientists say that it will be the end of civilization as we know it, while others claim there will really be no difference at all due to recent advances in energy technology.
No one can say exactly when the world’s peak oil will occur, estimates say sometime around 2015. The United States Energy Information Administration believes the world supply of oil shale to be 2.6 trillion barrels of usable oilthat’s approximately 66 years worth of fuel at current consumption rates.
The problem is, by relying on oil shale and other such sources of petroleum, we’re merely delaying the problem. If we don’t investigate other types of energy, we’ll have the same problem we do now in half a century. Although we can stretch our supply for a while longer, we will eventually run out of oil.
There are currently efforts underway to reduce or eliminate oil consumption. Auto companies are developing hybrid cars that run partly off rechargeable batteries, and a new fuel called “biodiesel”
Individual actions make a difference, too. Try cutting down on petrol consumption by using public transportation or carpooling with friends and coworkers. When possible, ride a bike or walk to your destinationyou’ll be keeping the planet and the economy healthy and also yourself too!

Nuclear Australia
Australia is the owner of the world’s largest uranium reserves. Most of the energy in Australia is supplied by burning coal or petrol. Currently, 78 per cent of Australia’s water is boiled by coal. Coal, is a fossil fuel and creates greenhouse emissions. Nuclear energy is a way to boil water without producing greenhouse emissions.
All of the uranium mined in Australia is exported. Every country that buys uranium from Australia must sign an agreement that the uranium will be used only for peaceful purposes (like generating energy).

Why aren’t we using our own uranium?
A great debate has recently opened up in Parliament on Australia’s nuclear policy. John Howard has suggested an inquiry into Australia’s energy uses, including the proposal of going nuclear.
Those who are for a nuclear Australia argue that the introduction of nuclear energy is cleaner. It could possibly reduce greenhouse gas emissions and help the environment. Nuclear energy could also provide a cheaper solution to rising petrol prices and could create jobs for thousands of people.
Scientists say that only five per cent of emissions would be cut by 2050, which is well below the target number that has been set to reduce climate change. The opposition doesn’t forget the nuclear disaster of the Chernobyl power plant meltdown in 1986. They argue that such a disaster could happen again. Others worry that if Australia goes nuclear, our uranium supply could run out in less than 60 years.
Personally I am against the idea of Nuclear Power in Australia. It has some benefits but the overall risk of a nuclear disaster and the possibility of it falling into the wrong hands to make nuclear weapons are too much of a risk. There must be a better and safer solution.
The Chernobyl Nuclear Disaster on April 25th -26th 1986 is the world’s worst nuclear power accident. It occurred at Chernobyl in the former USSR now know as Ukraine. The Chernobyl nuclear power plant was located 80 miles north of Kiev. It had 4 reactors and whilst testing reactor number 4 numerous safety procedures were disregarded. At 1:23am a chain reaction in the reactor became out of control creating explosions and a fireball which blew off the reactor’s heavy steel and concrete lid.
The Chernobyl accident killed more than 30 people immediately, and as a result of the high radiation levels in the surrounding 20-mile radius, 135,000 people had to be evacuated.
Health Effects from the Chernobyl Disaster-
The five years (1981-1986) before the accident, the average thyroid cancer rate in young children aged between birth and 15 years old was 4-6 incidents per million. The incidents rose from 4-6 per million to 45 incidents per million between 1986 and 1997.
There have also been reports of increases of specific cancers in certain populations living in contaminated areas and among those who helped with the cleanup of the accident.
30 lives were lost during the accident or within a few months after it. Figures from the Ukraine Radiological Institute suggest that over 2,500 deaths were caused by the Chernobyl disaster.
Psychological Consequences-
There have been significant increases in psychological health disorders and incidence such as:

Anxiety

Depression

Helplessness and despair leading to, social withdrawal and loss of hope for the future.

Other disorders attributable to mental stress

The stress and trauma of the people involved during the evacuation and their concerns about their children’s health came from the result of the lack of public information available after the accident. There is much understandable skepticism over official statements as people were not told the truth until several years after the accident.
Following the accident 116,000 people had to be evacuated and between 1990 and 1995 an additional 210,000 people were resettled. A new town was named for the personnel of the Chernobyl power plant.
Villages had to be decontaminated and major work had to be carried out on infrastructure of water and gas. The closure of Reactor 4 and the “freeze” on construction of new reactors reduced the availability of electricity supplies.
Demographic indications in ‘contaminated’ areas suggest that these areas are experiencing a decline in birth rate. The work force has moved to uncontaminated areas resulting in a shortage of labour and professional staff.
The affected areas suffered major disruption to normal life and economic activity in agriculture and forestry production.
After the Chernobyl accident radioactive material was widely dispersed and was measured over a vast area. The effects have been felt over the whole of the northern hemisphere.
In some local ecosystems within a 10 km radius of the reactor lethal doses were reached particularly with trees and small mammals. However in 1989 the natural environment of these ecosystems began to recover but there is still the possibility of long term genetic effects.
With today’s ongoing risk of terrorist attacks worldwide and the growing threat of an attack in Australia, it seems going nuclear could be a disaster waiting to happen. Nuclear power does have its advantages but in an unstable world as we live in today I’m not sure it is a good idea. However we need to do something now to help fight the growing concerns of global warming and climate change. Our children deserve the rights for us to find a solution so they can live in stable and safe environment in the future.

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Getting (inexpensive) Publicity for your Business

admin | November 30th, 2008 | solar panel energy

Alex Rodriguez, Diversity Consulting Group
(805) 277-7750
alex@dcgco.com

As a marketer I am often asked by clients if press releases really work. My response to them is “yes, and no.” The reason for the vagueness of my answer is that in today’s fast-paced business world many times we try to take shortcuts in order to get something done, and this means trying to save a dollar as well. I remind my clients that when they hire someone they do not typically hire them after only seeing their resume, and that said resume is there only to open the door. The same is true with a press release.

A press release, if written properly, may open a door with your local media. Many people, me included, have sent news releases to the press thinking that what we are announcing is the greatest thing since sliced bread, only to not receive a call and much less a story. This does not have to be the case, and I will tell you how to be an effective source of news to the media, on your business as well as your industry. Today’s media outlets are in the business of reporting news. They need press releases and constant interaction to identify what is newsworthy to their audience. Businesses like yours and mine should be supplying the news they need. Coverage in the media is free publicity for your business and you are providing a needed service to the media. Coverage in the press is far different from paid advertising because your audience knows that you paid for the commercial on television, and they also know that when the same television station has a news story about you they are providing independent third party verification that you service or product is good.

There are various methods of press release distribution. It can be done via email, postal mail or fax. Unless you are sending additional press materials like product photographs or head shots of key executives avoid using the mail. Depending on the media outlet you are communicating with you can send high resolution digital photos via email, but many media companies have policies restricting attachments because of serious security and virus threats. Email is a great method to distribute a press release because you can reach a larger number of press contacts by drafting and sending only one release. One tip: do not put all of your media contacts’ email addresses in the “To” line of the message when addressing it; instead address the message to yourself and blind copy your contacts.

Always spell check, proof, spell check again, and proof one more time, then have another set of eyes look at your release. You are sending it to journalists that write for a living. You do not want typos! I have seen some poorly written and edited releases distributed to the press, and it usually winds up in the recycle bin.

The press release is a way of getting your news to assignment desk editors, news directors and editors at the press. A press release is typically one to two pages, double spaced, and carrying your message. It is critical that your release be concise and on point in the smallest space possible.

Are You Newsworthy?
Whatever you send out has to be newsworthy and something that a reporter will see as important to his or her readers. Your press release cannot be an ad for your business. It will not be covered. The only response that you will receive, if you are lucky, is a phone call from the ad sales department. Your message has to be newsworthy.

Once you review your message and if you feel that it sounds too much like a commercial send it off to trade publications. These are the magazines you receive at the office, many time free of charge, from various business groups or associations that you may belong to. They, like traditional media, are always in need of stories and news to cover.

If you want to gain media attention you have to think like the media. It is that simple. If you have a great new technology that you are going to bring into the market to assist people with disabilities you probably do not want to send a press release to a fashion magazine. Be one with the media, and you are one with their audience. Do not be disappointed if your release gets no attention. It may take a couple, or more, for the media to recognize that you are indeed a viable business and may want to cover you then. The last thing that a reporter wants to do is cover the launch of a new business that happens to be more of an idea in someone’s kitchen only to have the business close a few weeks later because it was a hobby, and nothing else.

What if you are not a good writer? Or do not have the time to draft and send out press releases? You can hire someone, either internally or externally, to handle this for your business. Keep in mind that you will have to make certain decisions that will impact your business. First, consider this an investment, not an expense. I tell my clients that if they are looking at their attorney or CPA as an expense they need to take a step back and look at this differently. These people provide a very valuable service, and yes, it can be expensive, but it is an investment into the future financial and legal health of the business. Publicity should be looked at the same way.

If you hire someone internally, unless you are a larger
business, you may not want to spend a lot of money. However, this is an important function within a growing business if money is an issue. Consider hiring a consultant or small agency. Certainly on an hourly basis you will pay more, probably much more, but there are no employment tax implications as the firm or consultant is a vendor. Also, there is no overhead because you do not need to purchaser a computer, provide telephone line or office space; nor do you have to deal with sick days or vacation days. A professional, whether hired in-house or externally, also brings with him or her a list of media contacts. This can be worth its weight in gold!

So you’ve drafted a press release and sent it to the media. What next? Follow up. If you wait for the press to write about your business you may be waiting a long time. It is important to follow up with the media as you would with a client. Once you send a prospect a proposal do you wait to hear back from them? I would certainly hope not. The same is true with the media. Many times calling beforehand to see what they are looking to cover is important.

Establishing a relationship is also important. Why? Because if you have a relationship with a reporter and he is covering something and needs an “expert” to quote for his story he may chose to reach out to you. For example, if you own a construction company that specializes in the installation of solar panels and there is a new tax credit being discussed in congress a reporter may need to speak with someone on the frontline. That someone can be you. Because of this relationship it is easy for said reporter to reach out to you instead of a competitor he finds in the yellow pages. Reporters are busy, and many times because they are on deadlines are not able to spend a lot of time researching certain things, so they rely on their contacts.

One last piece of advice: be accessible. Reporters should have your office number, mobile number and home number. Become an expert, and be accessible. Tell reporters to feel free to call you at all of your numbers. This serves two purposes. The first is that you are easily accessible and easy to reach when they are one deadline. Be sure to let your receptionist or assistant know to put calls through from the press. The second purpose it serves is that you will receive the benefit of the doubt should something less than positive happen regarding you, your company or your industry. Prior to something that can be perceived as negative appearing in the paper you are likely to receive a call and an opportunity to explain yourself if you have a solid relationship with the press. We do not want to control the press, but we do want to have the opportunity to share our point of view.

In closing, there is nothing wrong with seeking publicity for yourself or your company. If people do not know who you are they cannot find you. I tell friends that I am not afraid to take on controversial projects on behalf of a client, at times going against the beliefs of friends. The reason is that I feel that the service that I provide is similar to that of an attorney in that I have a client to represent. An attorney represents her clients in court; I represent my clients in the court of public opinion. I do this because I understand the media, and can strategically work to increase, or decrease, a client’s profile. Publicity, used properly, can help raise the perception of a product. In a recent survey three out of four Fortune 500 CEOs agreed that a brand is established through public relations, then maintained through advertising. Brand yourself; brand your company.

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Important Benefits To Use Solar Energy

admin | November 30th, 2008 | solar power energy

http://www.ecopoweredhome.com
A Great Tutorial which describes the way which Solar energy Works. To find out more about solar power visit.
http://www.ecopoweredhome.com

Duration : 0:2:45

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How to Make Solar Panels - Build Homemade Solar Panels & Sav

admin | November 30th, 2008 | solar electric panels

http://EnergyForEarth.net

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How to Make Solar Panels - Build Homemade Solar Panels & Save $1000s
Building homemade solar panels is an excellent way to save money and protect the environment at the same time. Making your own solar panels is not as difficult as it may sound. Some of the things you will need are: an electric stove, copper wires, a micro-meter etc. These materials can be easily found in any hardware store. To build your own solar panels you will need to make solar cells, connect them in series and also connect the solar panels to one another. After that you should connect the solar panels to a battery and an inverter that will convert the solar energy into usable form for home use. It may take you a few days to complete the project, but it is definitely much better to do it yourself instead of paying up to $3000 for a ready made solar panel.

This is why you should use the power of the sun:

* Save more than 80% on your electricity bill or even eliminate it completely.
* Save on taxes for using green energy.
* Gain money by selling the extra power to the electric company.
* Reduce the pollution by using a clean and inexhaustible energy source.

The best place to install solar panels is your roof because there they can absorb direct sunlight, but if that is not an option you can also use your garden, your backyard and many other places. Solar cells collect energy even in cloudy days.

Solar energy systems can be used to produce electricity to power all devices in your home (photovoltaic) or to produce heat for bathing and your swimming pool (solar thermal system).

In general building your own solar power system costs less than $300 and practically pays for itself within a couple of months.

More and more people everyday take advantage of the power of the sun and save lots of money on electricity bills.

By following the step-by-step instructions of a Reliable Solar Energy Kit you can follow their example and protect the environment. Read this DIY Solar Kits Review and find the manual that best fits your needs. How to Make Solar Panels - Build Homemade Solar Panels & Save $1000s

Duration : 0:0:56

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Tax break could mean more solar panels in Anne Arundel - Baltimore Examiner

admin | November 30th, 2008 | solar electric panels

Tax break could mean more solar panels in Anne Arundel
Baltimore Examiner, MD - 6 hours ago
Some Anne Arundel officials are concerned about the fiscal effect if solar electric panels gain the same kind of popularity in the county.

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Earth4Energy - Create electricity at home

admin | November 29th, 2008 | solar power energy

http://hopurl.com/52770

Instructions to make solar power and wind power at home. Use this earth4energy guide to make a power producing solar panels and reduce your electricity bill

Duration : 35 sec

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Make solar panels - Build solar panels

admin | November 29th, 2008 | solar electric panels

http://www.make-solarpanels.com/ learn how to make solar panels at home. Build solar panels from items you find at the hardware store.

Duration : 1 min 58 sec

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Ruderman to lead state’s energy initiatives (New Hampshire Union Leader)

admin | November 29th, 2008 | solar electric panels

CONCORD - Jack Ruderman, 45, had been deputy director at the New Hampshire Office of Energy and Planning for five years.
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How to design a model that will use wind , water , or solar power to supply energy?

admin | November 29th, 2008 | solar power energy

I have this project in science and I need to make a model that will use renewable energy , it’s easy to make , and it actually works.The model has to median not too big and not too small.It’s also going to need a really good explanation because I’m going to have to demonstrate it in front of my class and it’s a big part of my grade. Thanks for the help!

Take a by cycle wheel without tyre. Fix six numbers plastic funnel on its outer that are used in petrol bungs. If you keep it on your house top horizontally it will rotate by wind.You can just fix a toy D.C motors usually available in any battery operated toys.Connect it suitable to rotate the shaft of that tiny motor. You can connect a L.E.D bulb.That will glow.Instead of cycle wheel you can connect it in plastic fan and show it under tap water .That will also rotate and produce energy to light up a L.E.D.

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How Solar Energy Works - Great Explanation !

admin | November 28th, 2008 | solar power energy

http://www.ecopoweredhome.com
A Great Tutorial which describes the way which Solar energy Works. To find out more about solar power visit.
http://www.ecopoweredhome.com

Duration : 0:1:31

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